Flow 2010

Veni, vidi, vici. Recovering from a three day festival is like recovering from a massive hangover, requiring lots of sleep, plenty of water and some good ole junk food (too tired to cook after the hustle and bustle). Flow Festival in Helsinki was great and so was the company. Can’t believe I’m going through with this again in a few weeks, as we’re heading to the Berlin Festival in Germany. I’m quite excited though!

Flow 2010
I want to thank my girls, Essi, Laura, Ranna and Sophie for the great company (and all my other friends who are not meantioned or do not appear in the pictures, you are great too!), Indiedays for the tickets, for great musical enjoyment the XX, Beach House and the Radio Dept, Hannulelauri for the best dance party, and for pictures 1 & 2 my very own Peter.

P.S. Those of you who came here due to my little black  business card, your style pictures can be found from here.

Après le spectacle Damir Doma

I hope you are not tired of my Paris stories yet because here comes another one. After the Damir Doma show we decided to fool around, chat to some  of the fellow street style photographers, and actually properly perpetuate my outfit for once. Do check out my friend Arash’s self-made wedges that I jokingly named as “Shit Owens“, and which Arash himself describes as “a desperate attempt at feeling fabulous” (after breaking three pairs of these RO medges during spring. Not to worry though, according to the very helpful and friendly Rick Owens sales people in Paris, with the new f/w 10 collection the quality issues have been solved). At least they provided entertainment and were one of the most photographed shoes out there. Arash dreams of becoming a shoe designer one day and I really don’t blame him for doing so, at least he is not lacking of imagination.


On me:
Hooded tunic: Ann Demeulemeester
Blazer: Zara
Jeans: Cheap Monday
Wedge ankle boots: Rick Owens
Necklace: Ann Demeulemeester
Bag: Lumi
Rings: Kalevala Koru, custom made nail ring etc.

Paris men’s fashion week: Juun.J S/S 2011

You know that it’s fashion week in Paris when despite the +30 Celsius heat, almost everyone is dressed in black. Buyers, journalists, and other fashionable folks are crowding outside the fashion shows, fanning themselves with the invitations whilst cameras are flashing as the street style photographers are on the hunt down for interesting looks.

When the doors finally open, the most important buyers get to go first, followed by the major  journalists and photographers, celebs and finally the rest. Usually the fashion shows start (fashionably) late, so until you hear the camera men screaming “let’s start the show”, everybody is still trying to figure out their seat and air kisses to their acquaintances.

All of a sudden the crowd calms down, music starts and the handsome models begin strutting down the catwalk. In about ten minutes the show is over, the designer has bowed to the audience, everyone rushes outside, and the camera rumba starts all over again. That’s  pretty much a fashion show in a nutshell for you guys.

My boyfriend Peter and I were able to attend a few shows, starting with the Korean designer Juun.J., who was showing his fourth summer collection in Paris. I personally liked the dressed-up desert look which also had a hint of Twin Peaks in the mix with the lumberjack coats, motorcycle jackets and trenches (though I’m not quite sure agent Cooper would approve of this). All and all it was a good first show and an excellent start for our busy Paris men’s fashion week experience. More  of the shows to come later!









My boys Arash and Peter outside of Juun.J.

Juun.J. Spring/Summer 2011
Street style in Paris men’s fashion week, June 2010

More images of the collection at Fashionisto.

Goodbye spring, welcome summer (part 1)

A party that had been carefully planned months ahead with the lovely ladies Stella and Hanna, finally paid off on Saturday as a very fashionable crowd gathered to the hair & beauty salon Dandy for great food, drinks, beauty treatments, music and other goodies. Even the sudden rain and thunder storm didn’t ruin our fun; it miraculously stopped right when it was time to move to the after party held at Rafla.

I want to thank the fellow organizers, fabulous guests and generous sponsors for a great night to remember! I shall let the pictures speak for themselves.


Me (my outfit pictures to come in the second part).
Hanna, Veera, Tiina, Stella and Fanny
Essi & Laura
Stellagee, Tiina, Fanny & Eeva
Nina & Laura


Maria & her friend
Inke & Mikko
Sumi beautifying Essi.
Outi creating Outsapop trashion.
Veera & gTie‘s Jenni
Sugar Kane & Stellagee
Veera and her brand new pile of chains from gTie.

Sugar Kane in the process of getting the Patsy Stone hairdo.
DJ’s Tuomas & Peter
Tiina’s new pieces of gold by Youth vs. Future.
Veera getting her hair styled.
Fellow party organizers Hanna & Stella


Laura dancing to the summer tunes.

Pictures #1, #2 and #8 by Mikko Rasila
Picture #3 by Tuomas
Others by me

Read the second part of the story here.

Big thanks to the Dandy staff, Rafla,Weekday,  Laitila, Astiva, Kevin Murphy, Label.m, Warner Music, EMI, Inglot, Dermalogica, Lumi, gTie, Outsapop Trashion, Weleda, Olivia, Green & Blacks, OPI, Youth vs Future, Lustwear, Nokia Hai, Vagabond, Diesel, Friis&Co, Hunky Dory, Marja Kurki, Oopperan Optiikka, KM-Kello, Beauty Salon Sunrise, Arnold’s Donuts, and DJ’S Peter & Tuomas.