Last week seven other Finnish bloggers and I were chosen to participate in a two day fashion oriented trip to Stockholm. Our journey began on Tuesday as we stepped onto the boat in Helsinki. On board we were pampered with Elizabeth Arden goodie bags, luxury cabins, and fine dining. MTV3, a commercial TV channel here in Finland,had hired a photographer and journalist to take outfit pics and cover our story whilst on the boat.
Edit: We also had a competition where we had to integrate something from the boat’s shop into our outfits. If you are Finnish or living in Finland (or just want to support me), you can vote for my outfit here and enter to win a trip to Stockholm!
Picture by ©Jussi Hakonen
Top: Pudel
Cargigan: Roberto Cavalli for H&M
Leggings: Gina Tricot
Hat: Uniformal Warehouse
Jewellery: B-day gift and from the Viking Line shop
Picture by Emmi
On Wednesday morning we stepped out of the boat and headed to our hotel which was located in the heart of Stockholm at Hötorget. Our introduction to the tour for the morning was at a shopping mall called PUB. The mall is one of the most trendy shopping malls in Stockholm and carries brands such as Acne, Dagmar, Pour, Peter Jensen, Raf by Raf Simons and April 77. Goodie bags and a lunch at the mall had concluded our tour at PUB.
Picture by Honey Junkie
After enjoying a delicious lunch at the PUB’s cafeteria, we headed into “the Grocery” showroom which is a home to brands such as Cheap Monday, Sunday Sun and MTWTFSS. The designer duo were introduced to us and they gave us a sneak peak to the spring/summer 09 collections accompanied with champagne and caviar. Honey Junkie and I absolutely fell in love with the zipper skirts from the MTWTFSS spring collection.
Picture from Honey Junkie
Dress: Pour
Shirt: H&M
Leggings: Gina Tricot
Boots: Kenkärepo
Hat: Uniformal Warehouse
The designer duo and denim fashion for spring.
From the Grocery we headed to Norrbacksgatan where we met the Finnish Swedish designer Camilla Norrback. A -25% special discount for our crew made it impossible for me to resist buying an amazing dress from her Fall/Winter 08/09 Collection (more about Camilla and the dress later this week). After visiting the boutique more shopping was in dire need so we went back to the city and shopped for an hour at Weekday.
Our evening program consisted of a visit to a Japanese spa called Yasuragi. The pools, looking lovely and ever so tempting made it difficult to my hesitation of not jumping in, considering I am allergic to chlorine. So instead Ranna, Honey Junkie and myself were treated with a strange relaxing color therapy. After the treatment the three of us rejoined the group at the sushi bar and prepared ourselves for a Japanese style hot stove dinner.
Picture by Ranna
As we had only visited a couple of stores during the tour, Thursday was dedicated to shopping and shopping only. At a store called Grandpa the Finnish TV channel in Sweden made a news story about our visit and I was targeted with some heavy questions about the weakened global economy’s effect on my personal spending.
Picture by Minttu
Before heading back on the boat to Finland, our group decided to check out Slussen’s Weekday, Monki and Bruno Galleria shopping mall’s offerings which includes stores like American Apparel and Whyred. My plan was to to do smart shopping, buying items that I cou
ld use both for work and pleasure and I believe my plan was a success. My final shoppping purchases for the day included sweaters, blazers and tees in colors black, white and grey.
The trip was truly amazing, although extremely busy. I have been to Stockholm several times before but it was interesting to visit it again solely from a blogger’s perspective. The best part of the trip was to get more familiar with the other bloggers and discuss about the subject we all love, fashion.
I end my report with an outfit that I wore today. On my shopping list was a long blazer since I have been drooling over this one on Stockholm Streetstyle for ages. The Swedes are so unbelievably stylish with minimal effort and everytime I visit Stockholm I’m totally sucked into their style. After having a two day injection of their Swedism, I can say that I have “Swedified” myself enough for this winter. Don’t you think?
Blazer: MTWTFSS
T-shirt: MTWTFSS
Combat Boots: Kenkärepo
Hat: Uniformal Warehouse
Flux. 
