Affordable Luxury

Anna-Maria16 Comments

On Tuesday my long wait was over, as the time for the Affordable Luxury collection for Lindex launch party in Helsinki came, and I finally got to try on the clothes that had been on my mind ever since I came out of the press conference in March. Three of us Indiedays bloggers (including myself, Niina and Aurora) got to choose our favorites from the collection which  literally made me feel like a kid in a candy store.

Being a big fan of contrasts and often playing with the masculine and feminine, soft and hard – this collection seemed to have it all. The black  mesh tunic was of course an obvious choice for me, as were the harem shorts. I had also picked up a few other garments but will introduce those later.

If you want to see more of the collection and my first ever video interview with Ewa Larsson, the mastermind behind this amazing collection, do check the Lindex showroom for more info.

Guest stars: Aurora, Niina, Wikke & Jenni

My outfit: Affordable Luxury by Ewa Larsson (Lindex)
Rings: Kalevala Koru, custom made nail ring, gift

Goodbye spring, welcome summer (part 2)

Anna-Maria20 Comments

To save you from a complete picture overload, I decided to save my outfit shots from Saturday’s party to a separate post. My ensemble consisted of pretty much of an Owens/Demeulemeester union,  more specifically of the Rick Owens maxi skirt that I bought awhile back but haven’t photographed until now,  a silk Ann Demeulemeester top from my Berlin trip, my precious Owens wedges and a zipper necklace from Ann Dem as well.  My hat is a fast purchase made on Saturday morning  and it’s from the H&M Fashion against AIDS collection. I had been eying on it ever since the campaign images hit my email box a few weeks ago, and in a way it kind of reminds me of this season which only, has a positive ending to the story.

Maxi skirt: Rick Owens Lilies
Silk top: Ann Demeulemeester
Wedge ankle boots: Rick Owens
Zipper Necklace: Ann Demeulemeester
Hat: H&M Fashion against AIDS
Rings: Kalevala Koru, custom made nail ring and gifts

Pictures by Essi

Goodbye spring, welcome summer (part 1)

Anna-Maria20 Comments

A party that had been carefully planned months ahead with the lovely ladies Stella and Hanna, finally paid off on Saturday as a very fashionable crowd gathered to the hair & beauty salon Dandy for great food, drinks, beauty treatments, music and other goodies. Even the sudden rain and thunder storm didn’t ruin our fun; it miraculously stopped right when it was time to move to the after party held at Rafla.

I want to thank the fellow organizers, fabulous guests and generous sponsors for a great night to remember! I shall let the pictures speak for themselves.


Me (my outfit pictures to come in the second part).
Hanna, Veera, Tiina, Stella and Fanny
Essi & Laura
Stellagee, Tiina, Fanny & Eeva
Nina & Laura


Maria & her friend
Inke & Mikko
Sumi beautifying Essi.
Outi creating Outsapop trashion.
Veera & gTie‘s Jenni
Sugar Kane & Stellagee
Veera and her brand new pile of chains from gTie.

Sugar Kane in the process of getting the Patsy Stone hairdo.
DJ’s Tuomas & Peter
Tiina’s new pieces of gold by Youth vs. Future.
Veera getting her hair styled.
Fellow party organizers Hanna & Stella


Laura dancing to the summer tunes.

Pictures #1, #2 and #8 by Mikko Rasila
Picture #3 by Tuomas
Others by me

Read the second part of the story here.

Big thanks to the Dandy staff, Rafla,Weekday,  Laitila, Astiva, Kevin Murphy, Label.m, Warner Music, EMI, Inglot, Dermalogica, Lumi, gTie, Outsapop Trashion, Weleda, Olivia, Green & Blacks, OPI, Youth vs Future, Lustwear, Nokia Hai, Vagabond, Diesel, Friis&Co, Hunky Dory, Marja Kurki, Oopperan Optiikka, KM-Kello, Beauty Salon Sunrise, Arnold’s Donuts, and DJ’S Peter & Tuomas.

Seven days a week, every minute of the day

Anna-Maria36 Comments

It’s one of those serious wtf moments when you end up missing the last train home,  sleeping only four hours to take the first morning train back, going straight to work in last night’s outfit and make-up, and having your camera filled with blurry images like these. Oh yeah, and a huge letter E in your friend’s living room.

Nevertheless, the Weekday launch in Helsinki was a huge success and I had so much fun! We need more nights like these in our lives while we’re still young. Am I right or am I right?

My partner in crime: Jenni

Hooded tunic: Ann Demeulemeester
Jeans: Cheap Monday
Wedge ankle boots: Rick Owens
Bag: Silent by Damir Doma
Zipper necklace: Ann Demeulemeester
Rings: Kalevala Koru, custom made nail ring, gifts